UX Design in Large Enterprises:
Practices and Processes for B2B Products
In this book I introduce approaches for collaboration and workflows tailored to professionals involved in product development, especially those tackling the unique challenges of working within large B2B (business-to-business) organizations.
Part 1 - Fundamentals and Context of Design in Enterprise Environments
‍An introduction to the world of product design in large companies. This section focuses on understanding the designer’s role in achieving business objectives while assessing the company’s design maturity. It also outlines key challenges and establishes critical thinking strategies for aligning business goals with user needs.
Part 2 - Structuring and Implementing Design Processes
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Highlights the importance of well-structured design processes, prioritizing initiatives, and fostering a collaborative culture—essential steps in defining the direction of UX design projects.
Part 3 - Challenges and Solutions in Enterprise Product Design
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Explores the execution of design practices, emphasizing the significance of user research and adapting processes for legacy and customized systems. It also addresses design strategies specific to platform products, ecosystems, and Software as a Service (SaaS) solutions.
Part 4 - Strategy, Culture, and Evaluation
Discusses strategies to overcome barriers in project delivery, including time management, documentation, and mitigating risk aversion to drive innovation and efficiency. The book concludes with a reflection on the future of UX in enterprise settings, encouraging emerging designers to take action and providing resources for deeper learning and practical application.