Hi 👋🏽, I’m Bruno Duarte.

Product Design Manager based in sunny Lisbon, Portugal.
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Revolutionising the learning landscape at LearnUpon LearnUpon, where I'm spearheading a dynamic team of designers crafting the future of learning experiences. Previously at FarfetchFarfetch, Philips Design Healthcare HISS (Hospital Information System and Services), Senior Sistemas ERP among other great companies.

UX Design in Large Enterprises:
Practices and Processes for B2B Products

In this book I introduce approaches for collaboration and workflows tailored to professionals involved in product development, especially those tackling the unique challenges of working within large B2B (business-to-business) organizations.

Part 1 - Fundamentals and Context of Design in Enterprise Environments

‍An introduction to the world of product design in large companies. This section focuses on understanding the designer’s role in achieving business objectives while assessing the company’s design maturity. It also outlines key challenges and establishes critical thinking strategies for aligning business goals with user needs.

Part 2 - Structuring and Implementing Design Processes
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Highlights the importance of well-structured design processes, prioritizing initiatives, and fostering a collaborative culture—essential steps in defining the direction of UX design projects.

Part 3 - Challenges and Solutions in Enterprise Product Design
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Explores the execution of design practices, emphasizing the significance of user research and adapting processes for legacy and customized systems. It also addresses design strategies specific to platform products, ecosystems, and Software as a Service (SaaS) solutions.

Part 4 - Strategy, Culture, and Evaluation

Discusses strategies to overcome barriers in project delivery, including time management, documentation, and mitigating risk aversion to drive innovation and efficiency. The book concludes with a reflection on the future of UX in enterprise settings, encouraging emerging designers to take action and providing resources for deeper learning and practical application.

The road so far

Navigating the Design Universe for the last 15 Years.For over a decade and a half, I've been on a journey through the digital design space, leaving my fingerprints in several industries and businesses. Previous to LearnUpon, I led a talented crew of designers at Farfetch, while still getting my hands dirty with cutting-edge platform and ecosystem design projects.

As a local leader for two IxDA (Interaction Design Association)chapters, I was a design community catalyst for 6 years. I co-founded the Joinville and Blumenau IxDA chapters in Brazil, igniting dozens of events and workshops that explored the frontiers of Interaction Design, UX, Design Thinking, and Service Design.

I nurture a passion for mentorship. In past years, I've collaborated with Aela.ioAela.io, helping to launch the careers of aspiring Product Designers. Most recently I joined ADPList in their pool of mentors, expanding my network to other geographies.

I also love writing. My articles on MediumMedium explore the uncharted territories of UX and Product Design. I'm also collaborating with Editora BrauerEditora Brauer in Brazil to launch the first portuguese book solely focused on best practices and tips for designers working in the B2B / Enterprise environment.

Wanna talk?

I'm open to talk about new projects and opportunities. Drop me a line at brnduarte[at]gmail.com